Digital media professional with the experience to build brands,
reach creative goals, business goals, and manage innovative projects

e-mail: salvadorali@gmail.com
portfolio: afard.com


EXPERIENCE SUMMARY

  • Senior Producer, Ogilvy & Mather, New York, NY – 05/15 - Present
    Digital campaigns, mobile app development, website overhauls and social activations for consumer brand products. Includes vendor partnerships and bidding, broadcast experience and rights management.

    Clients: Gerber, Nestle Waters, Showtime

  • Producer, Razorfish, New York, NY – 09/11 - 05/15
    Working in collaborative workstreams to execute innovative social media campaigns for automotive clients. Lead producer for all social initiatives, scoping cost-effective solutions for stellar ROI. Continuously refreshed social platforms, providing recommendations for ongoing optimization.

    Clients: smart car and Mercedes-Benz USA

  • Senior Interactive Producer, Gotham Inc., New York, NY – 08/10 - 09/11
    Oversaw all digital activations, guiding a small team of producers and developers to execute campaign-driven sites, mobile builds, banners, social media initiatives and more. Client-facing experience and point-person for all project scoping and scheduling.

    Clients: Chobani Greek Yogurt, Best Western, Denny's, Lindt Chocolates, Newman's Own, American Heart Association and more.

  • Project Manager, Plus Factory, New York, NY – 11/08 - 08/10
    Managing complex projects, including major websites, Flash builds, banners and more. Responsibilities include building project plans, managing budgets, working with clients and production teams and writing scopes of work.

TECHNICAL TALENTS

  • Office 365, Google Docs, Smartsheet/MS Project, Adobe Creative Suite and Basecamp
  • Brand content expertise in Facebook, Twitter, YouTube, Instagram, Pinterest, & Tumblr
  • Certified Scrum Master and adept in bug tracking software such as Jira, Unfuddle and Mantis
  • Experience with Google Analytics, SEO best practices and popular CRM clients
  • Strong understanding of HTML5/CSS3/JS, Objective-C and other development languages

EDUCATION

  • B.S. in Journalism, Concentration in Magazine, San Jose State University, San Jose, CA
  • Languages: English, Farsi (speaking)