Digital media professional with the experience to build brands,
reach creative goals, business goals, and manage innovative projects

e-mail: salvadorali@gmail.com
portfolio: afard.com


EXPERIENCE SUMMARY

  • Senior Producer, OgilvyOne (Ogilvy & Mather), New York, NY – 05/15 - Present
    Digital campaigns and activations for consumer brand products.

  • Producer, Razorfish, New York, NY – 09/11 - 05/15
    Working with highly collaborative workstreams to execute innovative social media campaigns for an automotive client. Lead producer for all social initiatives, scoping cost-effective solutions for stellar ROI. Continuously refreshed social platforms, providing recommendations for ongoing optimization.

    Clients: smart car and Mercedes-Benz USA
  • Senior Interactive Producer, Gotham Inc., New York, NY – 08/10 - 09/11
    Oversaw all digital activations, guiding a small team of producers and developers to execute campaign-driven sites, mobile builds, banners, social media initiatives and more. Client-facing experience and point-person for all project scoping and scheduling.

    Clients: Chobani Greek Yogurt, Best Western, Denny's, Lindt Chocolates, Newman's Own, American Heart Association and more.
  • Project Manager, Plus Factory, New York, NY – 11/08 - 08/10
    Managing complex projects, including major websites, Flash builds, banners and more. Responsibilities include building project plans, managing budgets, working with clients and production teams and writing scopes of work.
  • Marketing Manager, The Music Link, San Francisco (Brisbane), CA – 08/05 - 07/08
    Managed a team of graphic designers to develop targeted marketing for popular musical instruments. Responsible for annual catalog, monthly flyers, brand identity, web content management, trade and consumer advertising, and more. Copywriter for all marketing material.

TECHNICAL TALENTS

  • Microsoft Project/Office, Adobe Creative Suite, Basecamp and Google Docs
  • Strong understanding of HTML5/CSS3/JS, Objective-C and other development languages
  • Brand content expertise in Facebook, Twitter, YouTube, Instagram, Pinterest, 4SQ, Vine & Tumblr
  • Certified Scrum Master and adept in bug tracking software such as Jira, Unfuddle and Mantis
  • Experience with Google Analytics, SEO best practices and popular eCRM clients

EDUCATION

  • B.S. in Journalism, Concentration in Magazine, San Jose State University, San Jose, CA
  • Languages: English, Farsi (speaking)