Digital content professional with the experience to build brands,
reach creative goals, business goals, and oversee complex projects
reach creative goals, business goals, and oversee complex projects
e-mail: salvadorali@gmail.com
portfolio: afard.com
EXPERIENCE SUMMARY
- Executive Producer, Stink Studios, New York, NY 05/22 - Present
Project management and client lead for a portfolio of brands. Overseeing SOW development, financial health, new business responses, team growth and mentorship. Projects include digital UX/design and dev, content production, branding, experiential and more. - Executive Producer, Code & Theory, New York, NY 02/21 - 05/22
Program manager and account lead for a major advertising client, providing leadership to multidisciplinary teams and oversight on every type of creative delivery. Includes account governance and client scope management. - Senior Producer, Ogilvy & Mather, New York, NY 05/15 - 02/21
Digital campaign production, mobile app development, website overhauls and social activations for consumer brand products. Includes vendor partnerships and bidding, filmed content experience and rights management, SOW creation and staffing. - Producer, Razorfish, New York, NY 09/11 - 05/15
Working with highly collaborative workstreams to execute innovative social media campaigns. Lead producer for all social initiatives, scoping cost-effective solutions for stellar ROI. Continuously refreshed social platforms for ongoing optimizations. - Senior Interactive Producer, Gotham Inc., New York, NY 08/10 - 09/11
Working with highly collaborative workstreams to execute innovative social media campaigns. Lead producer for all social initiatives, scoping cost-effective solutions for stellar ROI. Continuously refreshed social platforms for ongoing optimizations.
TECHNICAL TALENTS
- Smartsheet, Jira, Google Workspace, Office 365, Adobe CC, Notion, Asana, Trello and more
- Strong understanding of development languages, CMS and complex technical architectures
- Expertise in popular social content platforms and their media requirements
- Experienced in analytics, accessibility, SEO best practices and popular CRM clients
EDUCATION
- B.S. in Journalism, San Jose State University, San Jose, CA
- Languages: English, Spanish (basic), Farsi (speaking)