Digital content professional with the experience to build brands,
reach creative goals, business goals, and oversee complex projects

e-mail: salvadorali@gmail.com
portfolio: afard.com


EXPERIENCE SUMMARY

  • Executive Producer, Stink Studios, New York, NY – 05/22 - Present
    Project management and client lead for a portfolio of brands. Overseeing SOW development, financial health, new business responses, team growth and mentorship. Projects include digital UX/design and dev, content production, branding, experiential and more.

  • Executive Producer, Code & Theory, New York, NY – 02/21 - 05/22
    Program manager and account lead for a major advertising client, providing leadership to multidisciplinary teams and oversight on every type of creative delivery. Includes account governance and client scope management.

  • Senior Producer, Ogilvy & Mather, New York, NY – 05/15 - 02/21
    Digital campaign production, mobile app development, website overhauls and social activations for consumer brand products. Includes vendor partnerships and bidding, filmed content experience and rights management, SOW creation and staffing.

  • Producer, Razorfish, New York, NY – 09/11 - 05/15
    Working with highly collaborative workstreams to execute innovative social media campaigns. Lead producer for all social initiatives, scoping cost-effective solutions for stellar ROI. Continuously refreshed social platforms for ongoing optimizations.

  • Senior Interactive Producer, Gotham Inc., New York, NY – 08/10 - 09/11
    Working with highly collaborative workstreams to execute innovative social media campaigns. Lead producer for all social initiatives, scoping cost-effective solutions for stellar ROI. Continuously refreshed social platforms for ongoing optimizations.

TECHNICAL TALENTS

  • Smartsheet, Jira, Google Workspace, Office 365, Adobe CC, Notion, Asana, Trello and more
  • Strong understanding of development languages, CMS and complex technical architectures
  • Expertise in popular social content platforms and their media requirements
  • Experienced in analytics, accessibility, SEO best practices and popular CRM clients

EDUCATION

  • B.S. in Journalism, San Jose State University, San Jose, CA
  • Languages: English, Spanish (basic), Farsi (speaking)